Vinod P. Vijay, a Hunters House Agency Director, and his first TV commercial for the Chinese market

Director at HUNTERS HOUSE DIRECTORS AGENCY Vinod P. Vijay has directed a commercial for ‘GIVING’ baby products. The film was approached from the eyes of a baby, whose imagination took him to his fantasy land where the possibilities are limitless. The look and feel of the commercial is very similar to Tim Burton’s Alice in Wonderland. Special design of the product – the unique eyes, and animation of them, helped to show how interactivity of the product amuses the baby, which led the baby into this magical and mystical world.

The idea of the film was developed by DENTSU, and the baby’s magical world was executed by MPC Film Shanghai with a close supervision of Vinod P. Vijay. Vinod’s specialization and interest lie primarily in the area of animation and special effects. Jen Alvares, a Partner and Executive Producer at Hunters House Entertainment Group, says: “Vinod’s distinct style, inspired by fantasy fiction, made him a great fit to bring this idea to life.” The shoot took place in Shanghai, and the commercial is available to view below.